Cover Girl Advertisement

When withdrawing of advertisements, for some odd reason, I immediately will think of Cover Girl makeup ads that are often found in almost every womans magazine. However, this particular advertisement features country medical specialty superstar Taylor Swift and very similar to all of their distinctive ads focuses mostly on her face. This ad is for their new natureluxe silk keister- luxury touched by nature. From this relatively wide ad, as it only contains a close up of Taylor Swift as well as schoolbook, it allows for the discussion of its unique aesthetics.The first thing that I would like to discuss is the colourise that are use within this advertisement. The advertisement causes balance by using a soft and light yet stylish green for their top lettering of Cover Girl, some pop out lettering under the image all to match the color of the actual foundation bottle. The advertisement be get bys more appealing to the eye as Cover Girl is attempting to create an earthy yet sim ple is beautiful feel for their audience.Also, the actual colors of Taylor Swift herself are very fair and soft as it looks as if she is not wearing any foundations. In addition, she is wearing a pale exploit ruffled dress adding to the light, fluffy and earthy feel of the advertisement as a whole. However, the majority of the wording is a dark black with some of the casing in vapourous and different sizes. It is evident that the advertisers are attempting to bring their audiences attention down from Taylor Swift to what they actually have to say around the return by using opposing colors and bold text.In addition to the colors that were used, the actual wording that was used is particularly interesting. The advertisement uses some(prenominal) different sizes and colors within the whole image. The top Cover Girl is in the light green color reflecting back to the idea of softness and it is the advantage point for a persons eyes. It is very bold and automatically draws attention to the top half of the advertisement. Also, the different very black and dark bold text at the bottom of the page seems intriguing for a few reasons.First, the different font types and sizes attempt to make you really see the first triple lines very clearly and get an understanding of what the product is. However, the work new happens to be in green followed by natureluxe silk foundation with luxe being bolded, suggesting that this product is truly luxury touched by nature which is in very small print right below that as well. In addition, I find it interesting that the two black bolded lines both have the word air in them and also soft, air-like words, such as fresh and breath. To me this is suggesting that even though the text may be dark and bold, this product is still going to make the user feel fresh and lightweight. Therefore, this brings me to the last topic of the lighting that is used within the image as well as the text. With the text having a dark and bold at the top, i t slowly becomes lighter and smaller and even throws in come light green text in there as well, suggesting that it almost has a elegant, luxurious feel to the text just as much as the makeup is going to have on a persons face.Also, the lighting within the image is very bright and the backdrop of a cut white again is keeping the theme of lightweight and airy flowing throughout the entire advertisement. In addition, the bright, artificial white lighting is also used on Taylor Swifts face as well as arm to suggest that she is feeling fresh and clean when wearing this foundation.